Sports and advertising

The sports world is considered a highly profitable business. Money involved in this sector is really a lot and it comes from different sources. When a club becomes a joint stock firm, many individually mostly the fans own a possession based on stocks. Alternatively, the club can be owned by private owners or else it can be sponsored by the state or city, where the club is located.

But actually speaking the large portion comes from advertising. Because several individuals follow and watch sports, thus it is considered the best approach to reach masses even if they don’t realize it. If you’re watching sports on TV, you can see several ads in between the game. You see the ads even if you are not interested as you don’t want to miss your favorite game. Companies that purchase the ad time during the sports transmission do not hesitate to pay lots of money in order to reach out to individuals who are viewing it. It is not limited to TV; they also target the radio listeners and obviously the internet users.

The actual problem begins here. As more importance is given to ads, people have started thinking that making money is the real goal rather than winning the contest. This argument is considered fair when schedules and various things are changed in accordance to the advertising company. For example, baseball in the U.S was played usually in afternoon, but it’s being played in evening in accordance to the demands of the advertising company.

We should accept that ads bring lots of money to sports organizations and several clubs and it helps during the toughest times. But a clear boundary has to be set and advertisers should understand their limits and shouldn’t dominate the world of sports.