How To Effectively Market With Video On The Web

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for. These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. Get Your Video Seen

If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don't just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Small File & Load Fast

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Them Know It's A Video, A Short Video

If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

Let the web users know also this is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

In Summary

Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.

How to Make your Computer your Personal ATM

Do you think that ATM’s are only available at banks and credit unions?  Think again.  Your computer can become your own personal ATM machine.  How can you turn your computer into a money making machine?  Jump into the world of internet marketing.  An Internet marketing business is not only profitable, but can be started quickly and affordably. 

What should you do first to help you start an Internet marketing business?  You need to create a website that reaches millions of potential customers all over the globe.  There are hundreds of software programs, companies, and offerings out there.  If you are not familiar with Internet infrastructure then you may have a difficult time trying to find the right company to host your website.  We have taken the confusion out of this situation for you by providing references for the best software tools to help get you started.

First, you will need a domain name.  Domain names are the text that users will type into the Internet to access you website.  Think carefully about your domain name so that it is relevant to your product or service.  Once you have a domain name in mind, you need to make sure that it is not taken.  You can type it into your Internet browser and see if anything comes up.  However, it is good to check this through the domain provider we recommend which is www.godaddy.com.

When you purchase a domain name at www.godaddy.com, make sure that you only purchase the domain name and none of the extra services.  Godaddy has a tendency to jack up the prices on these services when you can find them much more affordably at www.frontierpowerhosting.com.

Frontierpowerhosting.com will be your web hosting service.  This web hosting Service Company is top notch because you receive your OWN IP address.  It is critical to have your own IP address so that your emails are never blocked due to an email spammer that has the same IP address.  Frontierpowerhosting.com also has excellent customer service phone support.  In addition, Frontierpowerhosting.com provides an “Email Tracker” feature which enables you to track your emails.  Frontierpowerhosting.com also will provide you with information regarding the deliverability rate for any emails you send.  This information will help you tailor your marketing efforts.

Next you will need to setup a “smart Autoresponder”.  A smart Autoresponder is one that automatically sends emails or forms to users in order to capture their personal information.  Make sure that your Autoresponder captures the following information:  first name, last name, email address, time and date stamp.

An effective smart Autoresponder is called “Auto Responder Plus” which you can find at www.arp3.com.  Auto Responder Plus is software that you can download on your web hosting account.

Once you have these tools in place, you are ready to create your website.  Change your personal computer into a cash cow today!

How To Make Money Online As An Ebay Affiliate

If you are new to internet marketing, you should learn how to make money online from eBay. If you have not heard of eBay than you must have just landed from another planet, since it is the world’s biggest and best known online auction site.

There are many different ways of making money online, ranging from affiliate marketing to direct sales of your own product. Affiliate marketing is a method of making money by selling products belonging to other people. You basically earn a commission every time you send a prospect to somebody’s sales page that results in a sale. There are subtle differences between affiliate marketing and acting as a salesperson for someone else, but the end result is the same: if somebody buys then you earn money.

However, you can also earn affiliate money, not by finding prospects that purchase a product, but that sign up for service. There are many online membership companies that can make a lot of money from people who register for their service, and eBay is one of the biggest. eBay is an internet auction site that allows you to sell products and to purchase them. Many eBay sellers are ordinary people selling items that they no longer have a use for. You could sell an old CD, jewellery, books and anything you think you can get money for.

Others are professionals who use eBay as a store front, and eBay even provides them with an online shop from which they can advertise and sell their goods. While you can make money by purchasing items, and reselling them back at a higher price than you paid for them, there are other ways in which to make money from eBay. When you sell a product, eBay charges you a fee for the insertion of your item into their auction and also a final valuation fee, based on the eventual selling price.

The insertion fee varies according to the features you want included in your listing, such as pictures, bold text and so on. If you know how to go about it, you can earn between 50% and 75% of these fees through purchases made by buyers that you have sent to eBay to make the purchase. This is called being an eBay affiliate, and many people use this means of making money as their full time income.

There are actually two ways in which you can make money as an eBay affiliate: by referring buyers to specific auctions from which they make a purchase, and also by persuading people to register with eBay. You have to do nothing to earn that money except advertise eBay, and what could be easier than advertising the biggest online auction company in the world?

In fact it is not quite as easy as you might believe, since you are not the only person doing it. For best results you will need to have your own website, and not only that but a different website or web page for every product or keyword that you are promoting. More on that later. However, if you can achieve that, then consider the benefits.

Your web page could contain details of all current eBay auctions on your keyword, for example SatNav or GPS systems. These are selling from over $150 to around $1000 per item, and if you advertise these auctions on your web page, then you can get a good proportion of the eBay fees for each listing you are instrumental in selling. Not only that, but thousands are registering with eBay daily, and you get $25 to $35 for each person that registers from your website.

Many people interested in purchasing a new GPS navigation system at a fraction of the normal retail price will not be members of eBay, and will have to register first. You can make it easy for them to do so, and even customize the link so that they are taken to the appropriate registration page for their country.

So now you have two sources of income: purchases and registrations. How about more? You can add some Adsense blocks to your web pages as an additional income stream. Google will place adverts on your page that are relevant to the product you are promoting. Thus, Google will add a few GPS Google Adwords adverts (the adverts on the right hand side of a Google search results page) at places on the page selected by you. You get paid every time a visitor clicks on the ad. They don’t have to buy, just click. How cool is that? You can also place some Amazon adverts relating to the topic on your page, and get commission every time a visitor purchases from Amazon.

However, all of this involves a degree of skill that most people entering the arena of internet marketing for the first time do not have. You might think that there should be some way in which this could be made easier. After all, there must be people making money from eBay in this way that are fairly new to online business.

In fact you would be right, and there are easier ways than you having to build a new website manually for every product. There are companies online offering software to do this for you. If you find such software, then the whole process, including placing the eBay adverts, the Adsense and the Amazon ads among others, can be carried out with the click of a button.

Being an eBay affiliate is one of the easiest ways to make money online: you don’t need a product, and if you have the right software, you don’t need knowledge. Even a child could do it. That’s the way to make money online. Easy and simple!